Our latest Speaker announcement is for a fantastic addition to WordCamp Raleigh … Brandon Eley, who is the Interactive Director for Kelsey Advertising & Design, a small-smart advertising agency with a strong focus on digital media.

Session:

“5 Tactics Bloggers Should Learn from Online Marketers”

We don’t usually think of blogs as transactional websites. They’re content sites, right?

The truth is, every website is transactional in some way or another. E-commerce professionals and online marketers have spent 15 years developing the best ways to get visitors to convert.

In this presentation we’ll discuss 5 key tactics that the pros use to boost conversions… and you’ll learn how they’re applicable to your blog, as well as how they can help you make more ad revenue, increase newsletter and RSS subscriptions, and sell more products.

Bio:

Brandon is an Interactive Director, entrepreneur, author, and professional speaker. He has 10 years of experience in online marketing and e-commerce from both the perspective of an e-commerce retailer and that of a consultant.

He is the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects, online marketing campaigns and information architecture. He is also the owner of 2BigFeet.com, an online retailer of large men’s shoes, as well as several other websites and blogs.

Brandon is also the co-author of “Online Marketing Inside Out” and frequently speaks about online marketing at conferences and organizations all over the country.

In addition to all of this, he co-authors the SitePoint Tribune email newsletter that reaches over 200,000 web professionals weekly.

Brandon’s past presentations include sessions at eCommerce Merchants Association, Digital Age Seminar, South by Southwest 2010, BlogWorld Expo ’09, BarCampBirmingham, plus many others.

Follow Brandon:

Website: KelseyAds.com
Blog: BrandonEley.com
Twitter: @beley