{"id":1414,"date":"2011-05-18T15:00:16","date_gmt":"2011-05-18T19:00:16","guid":{"rendered":"http:\/\/wordcampraleigh.com\/?p=1335"},"modified":"2011-05-18T15:00:16","modified_gmt":"2011-05-18T19:00:16","slug":"speaker-spotlight-adam-ware-of-swellpath-2","status":"publish","type":"post","link":"https:\/\/raleigh.wordcamp.org\/2012\/speaker-spotlight-adam-ware-of-swellpath-2\/","title":{"rendered":"Speaker Spotlight: Adam Ware of SwellPath"},"content":{"rendered":"<p><a title=\"Adam Ware\" href=\"http:\/\/www.wheresitworking.com\" target=\"_blank\">Adam<\/a> is a self-declared \u201cseasoned web veteran\u201d with a rich web analytics  background and extensive digital marketing experience and skills.  Well-rounded in most areas of digital marketing and advertising with  solid understanding of usability, web design, and underlying programming  and CMS technologies. He\u2019s now the CEO at <a title=\"SwellPath\" href=\"http:\/\/www.swellpath.com\" target=\"_blank\">SwellPath<\/a>, an analytics  consulting and digital marketing agency based in Portland. Adam is a  WordPress fanatic, and has been a hardcore user since 2006. He\u2019s got  extensive experience with a wide-array of analytics applications, and  has hacked and plugged-in most of them into WordPress.<\/p>\n<p>Adam will be presenting on the topic of <a title=\"WordCamp Raleigh Schedule\" href=\"http:\/\/wordcampraleigh.com\/schedule\/\">Measure Twice, Blog Once<\/a> in the Users track.\u00a0 Here\u2019s an extract from what you can expect to hear from Adam:<\/p>\n<p>This presentation focuses on methods and tools that can help folks get more actionable data out of their WordPress sites. I cover the basics of the Google Analytics plugin, and the other low-cost-or-free analytics application (Chartbeat, Clicky, etc.) plugins that are available for WordPress. Then I cover some basic analytics strategy best practices, before diving into the meat of the presentation, actual examples of ways to use analytics to gain more insight into user behavior. These include some basic tips like capturing off-site clicks to social media connections, and more complex, like feeding Google Analytics cookie data into contact forms and CRMs.<\/p>\n<p>So\u00a0<a title=\"Register for WordCamp Raleigh 2011\" href=\"http:\/\/wordcampraleigh.com\/register\/\">register<\/a> today for WordCamp Raleigh 2011 and come meet Adam.\u00a0 Don\u2019t forget to follow him on\u00a0<a title=\"Adam Ware on Twitter\" href=\"http:\/\/twitter.com\/#!\/wheresitworking\" target=\"_blank\">Twitter<\/a> \u2013 @wheresitworking<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adam is a self-declared \u201cseasoned web veteran\u201d with a rich web analytics background and extensive digital marketing experience and skills. Well-rounded in most areas of digital marketing and advertising with solid understanding of usability, web design, and underlying programming and &hellip; <a href=\"https:\/\/raleigh.wordcamp.org\/2012\/speaker-spotlight-adam-ware-of-swellpath-2\/\">Continue reading <span class=\"assistive-text\">Speaker Spotlight: Adam Ware of SwellPath<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5870849,"featured_media":1336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8716,12,5013,29],"tags":[40664,23,69,34652,5015,49915,109,31,25,51557,14],"class_list":["post-1414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-8716","category-announcements","category-session-topics","category-speakers","tag-adam-ware","tag-raleigh","tag-schedule","tag-session","tag-speaker","tag-swellpath","tag-topics","tag-venue","tag-wordcamp","tag-wordcamp-raleigh","tag-wordpress"],"jetpack_featured_media_url":"https:\/\/raleigh.wordcamp.org\/2012\/files\/2011\/05\/Adam-Ware.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2HBGH-mO","_links":{"self":[{"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/posts\/1414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/5870849"}],"replies":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/comments?post=1414"}],"version-history":[{"count":0,"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/posts\/1414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/media\/1336"}],"wp:attachment":[{"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=1414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/categories?post=1414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2012\/wp-json\/wp\/v2\/tags?post=1414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}