By day, Calvin Powers is an Acquisitions Editor at IBM developerWorks where he is the managing editor for their security zone and is a video and audio producer.
By night, Calvin is the host and producer of the Americana Music Show podcast, which features “hand-picked, road tested american music and interviews with your next favorite bands.”
Follow Calvin on Twitter: @cspowers
WordCamp Session:
Session Description:
WordPress is a powerful platform that can be used as a landing page/site for audio and video shows. But putting together all the nuts and bolts to turn the platform into an engine for building an audience takes a lot of work.
In this presentation, Calvin will walk through the “marketing funnel” he uses to build the subscription base for his podcast. He’ll then walk through the WordPress plugins, themes, and workflow necessary to implement the marketing funnel.
Track:
Power Users