{"id":891,"date":"2015-10-02T09:00:26","date_gmt":"2015-10-02T13:00:26","guid":{"rendered":"https:\/\/2015.raleigh.wordcamp.org\/?p=891"},"modified":"2015-10-02T09:25:20","modified_gmt":"2015-10-02T13:25:20","slug":"hiring-wordpress-as-your-star-salesperson-welcoming-lisa-arrington-to-wordcamp-raleigh","status":"publish","type":"post","link":"https:\/\/raleigh.wordcamp.org\/2015\/hiring-wordpress-as-your-star-salesperson-welcoming-lisa-arrington-to-wordcamp-raleigh\/","title":{"rendered":"Hiring WordPress as Your Star Salesperson: Welcoming Lisa Arrington To WordCamp Raleigh"},"content":{"rendered":"<p><figure id=\"attachment_893\" aria-describedby=\"caption-attachment-893\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2015.raleigh.wordcamp.org\/files\/2015\/09\/4032258317_a43a4701c5_b-300x300.jpg\" alt=\"Old school cash register image with &#039;Paid Out&#039; and &#039;No Sale&#039; buttons\" width=\"300\" height=\"300\" class=\"size-medium wp-image-893\" srcset=\"https:\/\/raleigh.wordcamp.org\/2015\/files\/2015\/09\/4032258317_a43a4701c5_b-300x300.jpg 300w, https:\/\/raleigh.wordcamp.org\/2015\/files\/2015\/09\/4032258317_a43a4701c5_b-150x150.jpg 150w, https:\/\/raleigh.wordcamp.org\/2015\/files\/2015\/09\/4032258317_a43a4701c5_b.jpg 670w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-893\" class=\"wp-caption-text\">Your WordPress site is often the difference between cashing in and No Sale. <br \/><a href=\"https:\/\/flic.kr\/p\/79jnV8\" target=\"_blank\">Creative Commons Image Attribution<\/a><\/figcaption><\/figure>Your site is often the difference between cashing in and missing the sale. Like a brick and mortar store, your website must entice the customer to \u201cwalk in,\u201d versus pass you by. If you aren\u2019t treating your WordPress website as a serious business development asset, or if it\u2019s cluttered, hard to navigate, or flat out fails at the \u201ccustomer experience,\u201d your prospects are long gone before you even had a chance to sell to them.<\/p>\n<p>This year, on our shiny new business track at WordCamp Raleigh 2015, we want to make sure this doesn\u2019t happen to you. We\u2019ve invited Lisa Arrington to join us and share from her experience. As someone who works with business owners on a daily basis, she helps transform WordPress-powered websites into finely-tuned sales machines.<\/p>\n<p>In this business track session, we\u2019ll cover:<\/p>\n<ul>\n<li>Shifting your mindset to match the customer (and how this translates into more leads)<\/li>\n<li>Best practices for making your website your #1 salesperson<\/li>\n<li>Using WordPress to your advantage to answer, \u201cWIIFM?\u201d<\/li>\n<li>Bad Examples: What NOT to do<\/li>\n<\/ul>\n<p>Join us October 10th and 11th! <a href=\"https:\/\/2015.raleigh.wordcamp.org\/tickets\/\">Get your ticket<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your site is often the difference between cashing in and missing the sale. Like a brick and mortar store, your website must entice the customer to \u201cwalk in,\u201d versus pass you by. If you aren\u2019t treating your WordPress website as a serious business development asset, or if it\u2019s cluttered, hard to navigate, or flat out &hellip; <a href=\"https:\/\/raleigh.wordcamp.org\/2015\/hiring-wordpress-as-your-star-salesperson-welcoming-lisa-arrington-to-wordcamp-raleigh\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Hiring WordPress as Your Star Salesperson: Welcoming Lisa Arrington To WordCamp Raleigh<\/span><\/a><\/p>\n","protected":false},"author":8613180,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-891","post","type-post","status-publish","format-standard","hentry","category-speakers"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6nx1Y-en","_links":{"self":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/8613180"}],"replies":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/comments?post=891"}],"version-history":[{"count":4,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/891\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/posts\/891\/revisions\/972"}],"wp:attachment":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/categories?post=891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/tags?post=891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}