Ryan Hoover<\/a><\/p>\n Power Users<\/p>\n You\u2019re running a WordPress site and installed Google Analytics on it. But are you actually using all that data to increase your profits or drive more traffic to your blog? In this session, we will cover the fundamentals of smart analytics that answer the questions you should be asking. You\u2019ll start by figuring out what questions you should ask to build a more effective WordPress site. For instance, do you care about pageviews or just conversions? And on what day of the week should you publish new blog posts to generate the most ad revenue?<\/p>\n Once the right questions are in front of us, we\u2019ll get down and dirty answering them with Google Analytics. You will create goals and reports to answer your specific needs, not just look at how many hits you got last month. Finally, with questions and answers in hand, you will develop simple strategies to continuously improve your site by A\/B testing key elements of your web strategy.<\/p>\n","protected":false},"excerpt":{"rendered":" Speaker: Ryan Hoover Track: Power Users You\u2019re running a WordPress site and installed Google Analytics on it. But are you actually using all that data to increase your profits or drive more traffic to your blog? In this session, we will cover the fundamentals of smart analytics that answer the questions you should be asking. … Continue reading Answer the questions that actually matter with targeted analytics<\/span><\/a><\/p>\n","protected":false},"author":13798963,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1443693600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[956],"footnotes":""},"session_track":[29360],"session_category":[],"class_list":["post-959","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-power-users"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6nx1Y-ft","session_date_time":{"date":"October 1, 2015","time":"6:00 am"},"session_speakers":[{"id":"956","slug":"ryan-hoover","name":"Ryan Hoover","link":"https:\/\/raleigh.wordcamp.org\/2015\/speaker\/ryan-hoover\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/959\/revisions"}],"predecessor-version":[{"id":960,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/959\/revisions\/960"}],"speakers":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/956"}],"author":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/ryanshoover"}],"wp:attachment":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=959"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=959"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Track:<\/h3>\n