{"id":846,"date":"2015-09-28T15:53:20","date_gmt":"2015-09-28T19:53:20","guid":{"rendered":"https:\/\/2015.raleigh.wordcamp.org\/?post_type=wcb_speaker&#038;p=846"},"modified":"2015-09-28T15:53:31","modified_gmt":"2015-09-28T19:53:31","slug":"lisa-arrington","status":"publish","type":"wcb_speaker","link":"https:\/\/raleigh.wordcamp.org\/2015\/speaker\/lisa-arrington\/","title":{"rendered":"Lisa Arrington"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2015.raleigh.wordcamp.org\/files\/2015\/09\/lisa-arrington-300x225.png\" alt=\"Lisa Arrington, speaker at WordCamp Raleigh\" width=\"300\" height=\"225\" class=\"alignleft size-medium wp-image-847\" srcset=\"https:\/\/raleigh.wordcamp.org\/2015\/files\/2015\/09\/lisa-arrington-300x225.png 300w, https:\/\/raleigh.wordcamp.org\/2015\/files\/2015\/09\/lisa-arrington-400x300.png 400w, https:\/\/raleigh.wordcamp.org\/2015\/files\/2015\/09\/lisa-arrington.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Lisa is an Internet Marketing Manager at award-winning Raleigh agency, TheeDesign, where she helps clients (with WordPress sites) solve business problems through digital marketing solutions \u2013 SEO, social media, content marketing, inbound\u2026 The works. <\/p>\n<p>Ever since buying her first domain in 2001, Lisa has been working with websites. In her professional life, she lends her coding skills and knowledge of marketing to companies ranging from a $1 billion dollar tech company to local mom \u2018n pop shops. <\/p>\n<h3>WordCamp Session:<\/h3>\n<p>How to use WordPress to sell: Strategically aligning your website to the user <\/p>\n<h3>Session Description:<\/h3>\n<p>The main purpose of your website is to attract, engage, and convert! Whether a B2B tech company or B2C retailer, in the online realm, your website is essentially your sales person and must be optimized for both the search engines and your audience. So how do you use WordPress to help your website drive more business? <\/p>\n<p>In this session, we\u2019ll cover things like: <\/p>\n<ul>\n<li>Using your website to speak to your audience\u2019s pains and eliminate buyer objections, while clearly articulating your value proposition. <\/li>\n<li>Tying in areas like social media, content marketing, and UI elements. <\/li>\n<li>Measuring success \u2013 interpreting the data to figure out what to do next. <\/li>\n<\/ul>\n<p>In B2C, 95% of consumers go online to begin the buying process. And in B2B, a prospect has already gone through 50-70% of the buyer journey before ever making contact with a sales rep. These stats make it easy to see how neglecting to align the logistics, content, and configuration of your WordPress site could translate into lost revenue.<\/p>\n<h3>Track:<\/h3>\n<p>Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lisa is an Internet Marketing Manager at award-winning Raleigh agency, TheeDesign, where she helps clients (with WordPress sites) solve business problems through digital marketing solutions \u2013 SEO, social media, content marketing, inbound\u2026 The works. Ever since buying her first domain in 2001, Lisa has been working with websites. In her professional life, she lends her &hellip; <a href=\"https:\/\/raleigh.wordcamp.org\/2015\/speaker\/lisa-arrington\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Lisa Arrington<\/span><\/a><\/p>\n","protected":false},"author":8613180,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-846","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6nx1Y-dE","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/3f9895587fea9cb41d9c77d2cdbad4179581b206a7705ca1ddb2b3f2c132fbf1?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/3f9895587fea9cb41d9c77d2cdbad4179581b206a7705ca1ddb2b3f2c132fbf1?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/3f9895587fea9cb41d9c77d2cdbad4179581b206a7705ca1ddb2b3f2c132fbf1?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/3f9895587fea9cb41d9c77d2cdbad4179581b206a7705ca1ddb2b3f2c132fbf1?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/3f9895587fea9cb41d9c77d2cdbad4179581b206a7705ca1ddb2b3f2c132fbf1?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/3f9895587fea9cb41d9c77d2cdbad4179581b206a7705ca1ddb2b3f2c132fbf1?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/8613180"}],"replies":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/comments?post=846"}],"version-history":[{"count":2,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/846\/revisions"}],"predecessor-version":[{"id":849,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/846\/revisions\/849"}],"sessions":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/850?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=846"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2015\/wp-json\/wp\/v2\/speaker_group?post=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}