Attendance for this workshop is by pre-registration only. Registration will open shortly.
Search Engine Optimization is one of the best ways to help your intended audience find your blog, discover your services, buy your products, and even learn from your content. SEO is certainly not rocket science, but there are fundamentals to be addressed to ensure your WordPress blog, website, or Ecommerce store are optimized so Google, Bing, and other search engines crawl to return valuable content providing the best possible answer to a search querie.
In this three-hour WordPress SEO workshop, we’ll focus on helping those new to SEO understand and apply tools and techniques to WordPress to assist search engines in identifying your site, blog, or Ecommerce store as either the best possible result returned in search.
We will review how WordPress natively handles SEO for posts, pages, taxonomies, custom post types and custom taxonomies, and media. well as how you can improve WordPress SEO by using the freely available, All in One SEO Pack plugin to optimize your site. For this workshop we will use All in One SEO Pack, not only because it’s a great plugin, but for its choice to provide free support in the WordPress.org forums.
2nd Hour
In this session, we will cover the following topics:
- Setup – Starting your SEO journey can be challenging for the beginner. There are a myriad of tools competing for your attention to help you build and your SEO plan. We’ll go over the most common tools and resources to support your SEO goals.
- Keyword Planning and Optimization – Search engines are only as good as the content they find and are adept at returning results based on specific user queries. The primary SEO goal is to rank in search for specific keywords and exceptional content – whether that be text, images, audio, or video – so that users can find your content, product, or service.
- Other SEO strategies – Keyword optimization is not the only strategy for SEO. Technical SEO relies on pagespeed optimization for desktop and mobile, SSL encryption, and other strategies to ensure your site is fast and reliable. Google wants to return high quality content from fast and reliable websites, or its customers will go elsewhere to perform web searches.