{"id":131,"date":"2017-03-29T10:40:11","date_gmt":"2017-03-29T10:40:11","guid":{"rendered":"https:\/\/2017.raleigh.wordcamp.org\/?post_type=wcb_session&#038;p=131"},"modified":"2017-04-10T15:08:03","modified_gmt":"2017-04-10T20:08:03","slug":"ab-testing-which-way-does-your-duck-face-needs-sunday","status":"publish","type":"wcb_session","link":"https:\/\/raleigh.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face-needs-sunday\/","title":{"rendered":"A\/B Testing \u2013 Which Way Does Your Duck Face?"},"content":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?<\/p>\n<p>Think this sounds silly? It is, but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to use for your WordPress site.<\/p>\n<p>Everyone will get a handout of the very same checklist I use when A\/B testing our client&#8217;s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.<\/p>\n<p>Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.<\/p>\n<p>When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A\/B testing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is, but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/raleigh.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face-needs-sunday\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A\/B Testing \u2013 Which Way Does Your Duck Face?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15189288,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1492963200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[130],"footnotes":""},"session_track":[3558],"session_category":[],"class_list":["post-131","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-beginner"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8jotV-27","session_date_time":{"date":"April 23, 2017","time":"11:00 am"},"session_speakers":[{"id":"130","slug":"mike-demo","name":"Mike Demo","link":"https:\/\/raleigh.wordcamp.org\/2017\/speaker\/mike-demo\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/131\/revisions"}],"predecessor-version":[{"id":986,"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/131\/revisions\/986"}],"speakers":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/130"}],"author":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/mpmike"}],"wp:attachment":[{"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=131"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}