Speaker: Tony Zeoli
Search Engine Optimization is one of the best ways to help your intended audience find your blog, discover your services, buy your products, and even learn from your content. SEO is certainly not rocket science, but there are fundamentals to be addressed to ensure your WordPress blog, website, or Ecommerce store are optimized so Google, Bing, and other search engines crawl to return valuable content providing the best possible answer to a search querie.
In this three-hour WordPress SEO workshop, we’ll focus on helping those new to SEO understand and apply tools and techniques to WordPress to assist search engines in identifying your site, blog, or Ecommerce store as either the best possible result returned in search.
We will review how WordPress natively handles SEO for posts, pages, taxonomies, custom post types and custom taxonomies, and media. well as how you can improve WordPress SEO by using the freely available, All in One SEO Pack plugin to optimize your site. For this workshop we will use All in One SEO Pack, not only because it’s a great plugin, but for its choice to provide free support in the WordPress.org forums.
1st Hour
In this session, we will cover the following topics:
- Why SEO? – Search engine optimization is a powerful method for reaching our intended audiences, as well as separating us from our competition. Google performs an average of 40,000 search queries a second, translating into over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Search is the primary way we find information on the Internet. Being found in search builds trust and reputation with our readers, customers, and clients.
- SEO Basics – From content publishing and Ecommerce to FAQs and Knowledge Bases or aggregating lists and mobile responsive themes to keywords and structured data page to speed optimization, there are many aspects to creating an effective SEO plan for your website or blog. We won’t be able to cover everything in granular detail, but we’ll walk through the most important aspects to focus on for your website or blog. And, we’ll update you on the latest changes to Google’s search algorithm, so you can make modifications to your SEO strategy.
- SEO Management – To be effective, we must manage our SEO with a variety of tools, some providing by Google themselves, some from 3rd parties, and of course, managing your on site SEO with the powerful All in One SEO Pack, the most popular plugin for WordPress SEO.