{"id":334,"date":"2019-02-13T18:41:02","date_gmt":"2019-02-13T23:41:02","guid":{"rendered":"https:\/\/2019.raleigh.wordcamp.org\/?post_type=wcb_session&#038;p=334"},"modified":"2019-03-05T14:50:11","modified_gmt":"2019-03-05T19:50:11","slug":"google-my-business-for-seo-its-importance-and-how-to-leverage","status":"publish","type":"wcb_session","link":"https:\/\/raleigh.wordcamp.org\/2019\/session\/google-my-business-for-seo-its-importance-and-how-to-leverage\/","title":{"rendered":"Google My Business for SEO &#8211; Its importance and how to leverage"},"content":{"rendered":"\n<p><strong>Intended Audience:<\/strong> <a href=\"https:\/\/2019.raleigh.wordcamp.org\/session-category\/beginners\/\">Beginners<\/a> \/ <a href=\"https:\/\/2019.raleigh.wordcamp.org\/session-category\/business-owners\/\">Business Owners<\/a><\/p>\n\n\n\n<p class=\"optional\"><strong>Speaker:<\/strong> <a href=\"https:\/\/2019.raleigh.wordcamp.org\/speaker\/michael-baylor\/\">Michael Baylor<\/a><\/p>\n\n\n<p>Google wants to capture the user experience end to end. Much of that starts with Google My Business. More than 50% of businesses have not claimed their Google My Business account and that is a problem. This talk will educate on the importance, how to leverage it, and how to integrate it into your SEO Strategy.<\/p>","protected":false},"excerpt":{"rendered":"<p>Intended Audience: Beginners \/ Business Owners Speaker: Michael Baylor Google wants to capture the user experience end to end. Much of that starts with Google My Business. More than 50% of businesses have not claimed their Google My Business account and that is a problem. This talk will educate on the importance, how to leverage [&hellip;]<\/p>\n","protected":false},"author":16648039,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1554655200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[331],"footnotes":""},"session_track":[1264723],"session_category":[7702,10405],"class_list":["post-334","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-lake-wheeler","wcb_session_category-beginners","wcb_session_category-business-owners"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab3w9-5o","jetpack_likes_enabled":true,"session_date_time":{"date":"April 7, 2019","time":"12:40 pm"},"session_speakers":[{"id":"331","slug":"michael-baylor","name":"Michael Baylor","link":"https:\/\/raleigh.wordcamp.org\/2019\/speaker\/michael-baylor\/"}],"session_cats_rendered":"Beginners, Business Owners","_links":{"self":[{"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/334\/revisions"}],"predecessor-version":[{"id":26470,"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/334\/revisions\/26470"}],"speakers":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/331"}],"author":[{"embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/michaeljbaylor"}],"wp:attachment":[{"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=334"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/raleigh.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}