Speaker:
Track:
Power Users
In this talk, Tony will walk through a case study on how to architect, build, and manage complex WordPress websites with virtual teams while managing client expectations. In a project of this size and scope, there are many lessons learned about site navigation and usability, as well as getting the right design aesthetic to deliver an experience that matches an establishments branding.
Tony will work through all the stages of design, development, and production of PosanaRestaurant.com, a restaurant website for one of the top restaurants in Asheville. From the initial site architecture, design, and project management, to hosting, content migration, SEO and social media integration, Tony will give an end-to-end look at how to effectively plan and deliver a solution that gets winning results.
Also in this talk, Tony will show how his team and the restaurant owners were involved every step of the way as they planned and architected a custom restaurant menu system using Advanced Custom Fields and planned for heavy mobile responsive usage by analyzing Google Analytics statistics. And, show how simple placement and click tracking on a phone number helps the business understand how customers interact with its website to make reservations.
With social media a huge part of restaurant, bar, and nightlife marketing today, Tony will discuss how applying social meta information in All in One SEO Pack to suggest the right title, description, and image in a social share extends brand identity in social media.
