Category: Content Creators

Knowledge is power — and so is your content!

Storytelling Through Design

Intended Audience: Designers / Content Creators

Speaker: Lexi Namer

There’s been a lot of talk of “storytelling” recently, but what does it actually mean when it comes the web? This talk will introduce you the importance of storytelling through design. You will learn some UX design fundamentals and be challenged to think through the way we rely on visual stories every day.

No technical skills are required and all you need to bring is a notebook, a willingness to collaborate, and an open mind!

Successfully implementing Open Graph for improved social media marketing

Intended Audience: Beginners / Business Owners / Content Creators

Speaker: Steve Mortiboy

We know how important social media has become in our online marketing strategy. Eyes on your social media posts can convert to site visitors which can convert to sales. Great looking social media posts capture a visitors attention and influence click-throughs.

This session will cover how to use Open Graph and other social meta tags to create great looking social media posts and how to debug common problems with your social sharing.

Site Structure for WordPress

Intended Audience: Content Creators

Speaker: Bobby Kircher

Did you know that website structure is good for your visitors and for SEO? We’ll discuss why having a good site structure helps visitors find your content and inform search engines what your content is about. We’ll discuss how to configure WordPress for optimal site structure, what plugins to use, and the difference between categories and tags.

Attendees will learn about the two different types of site structure, what search engines look for, and most importantly why good site structure is good for usability. We’ll dig into designing permalink structure, slugs, and breakdown taxonomies and when to use them appropriately. This session will help both developers and users understand how to best structure their websites for both visitors and search engines.

Creating a Content Calendar

Intended Audience: Content Creators

Speaker: April Wier

Being a blogger sounds like fun, but not when you are staring at an empty calendar you have committed to filling with content. April will walk you through planning your content for the next 12 months, so you always know what you are writing about. Walk away with a solid plan and the confidence to start creating great value for your readers.