Speaker: Tony Zeoli
Search Engine Optimization is a method of empowering search engines to better understand our websites, blog, and e-commerce stores. Ranking high in search helps your audience and customers find you, discover your services, purchase your products, or even just learn from your content. SEO is complex, but it’s not rocket science. Addressing the basic fundamentals is core to ensuring your WordPress site is optimized so Google, Bing, and other search engines can crawl and return information that provides the best possible answer to a search query.
In this three-hour WordPress SEO workshop, we’ll focus on these key areas:
- Understanding Search Engines
- Search Engine Optimization
- Analysis and Metrics
- Onsite, Back Links, and Technical SEO
- All in One SEO Pack demonstration
We will review how WordPress natively handles SEO for all post types, products, taxonomies, and media. And, we’ll work through how to improve WordPress SEO by utilizing tools like the freely available, All in One SEO Pack plugin, Google Search Console, and Ubersuggest to optimize your site. For this Beginner’s workshop we work with All in One SEO Pack, not only because it’s a great plugin, but also for its choice to provide free support in the WordPress.org forums. This is a critical distinction, because you’ll inevitably have questions and getting free support is incredibly helpful.
3rd Hour
In this section, we’ll work through how to submit your sitemap to Google, Bing, and other search engines. We’ll show you how to set up the Autoptimize plugin and identify Critical Path CSS that should load above the fold to help speed things up. And, we’ll walk through setup of All in One SEO Pack for your onsite SEO and for social meta optimization, because some websites that act as both aggregators and search engines are going to pull content using OpenGraph for your pages and posts, and you want to make sure that content is optimized for those online spaces.
Speaker: Tony Zeoli
Search Engine Optimization is a method of empowering search engines to better understand our websites, blog, and e-commerce stores. Ranking high in search helps your audience and customers find you, discover your services, purchase your products, or even just learn from your content. SEO is complex, but it’s not rocket science. Addressing the basic fundamentals is core to ensuring your WordPress site is optimized so Google, Bing, and other search engines can crawl and return information that provides the best possible answer to a search query.
In this three-hour WordPress SEO workshop, we’ll focus on these key areas:
- Understanding Search Engines
- Search Engine Optimization
- Analysis and Metrics
- Onsite, Back Links, and Technical SEO
- All in One SEO Pack demonstration
We will review how WordPress natively handles SEO for all post types, products, taxonomies, and media. And, we’ll work through how to improve WordPress SEO by utilizing tools like the freely available, All in One SEO Pack plugin, Google Search Console, and Ubersuggest to optimize your site. For this Beginner’s workshop we work with All in One SEO Pack, not only because it’s a great plugin, but also for its choice to provide free support in the WordPress.org forums. This is a critical distinction, because you’ll inevitably have questions and getting free support is incredibly helpful.
2nd Hour
In this section, we will cover the following topics:
- On Site SEO – The most immediate aspect of your SEO, we’ll go over what your onsite SEO strategy should look like, what Google is looking for in terms of content, and what you should be doing on your site to drive organic search traffic.
- Technical SEO – Most beginner SEOs have little understanding of the technical aspects of SEO. Page Speed Optimization is a critical component of your overall SEO strategy. Fortunately, you don’t have to be a developer to implement page speed enhancements. We’ll go over the most immediate enhancements to speed up your site, like image optimization with plugins, and some more technical issues that are resolved by a commonly used plugin, Autoptimize.
- Backlinks – One of the most important metrics that helps Google identify your sites quality and reputation, we’ll talk about how to get back links to your site.
Speaker: Tony Zeoli
Search Engine Optimization is a method of empowering search engines to better understand our websites, blog, and e-commerce stores. Ranking high in search helps your audience and customers find you, discover your services, purchase your products, or even just learn from your content. SEO is complex, but it’s not rocket science. Addressing the basic fundamentals is core to ensuring your WordPress site is optimized so Google, Bing, and other search engines can crawl and return information that provides the best possible answer to a search query.
In this three-hour WordPress SEO workshop, we’ll focus on these key areas:
- Understanding Search Engines
- Search Engine Optimization
- Analysis and Metrics
- Onsite, Back Links, and Technical SEO
- All in One SEO Pack demonstration
We will review how WordPress natively handles SEO for all post types, products, taxonomies, and media. And, we’ll work through how to improve WordPress SEO by utilizing tools like the freely available, All in One SEO Pack plugin, Google Search Console, and Ubersuggest to optimize your site. For this Beginner’s workshop we work with All in One SEO Pack, not only because it’s a great plugin, but also for its choice to provide free support in the WordPress.org forums. This is a critical distinction, because you’ll inevitably have questions and getting free support is incredibly helpful.
1st Hour
In this section, we will cover the following topics:
- Understanding Search Engines – We will review various types of search engines and go over the various ways Google returns our sites in search. It’s critical to understand how search engines work in order to effectively optimize for search.
- What is SEO? – We will discuss the key components of SEO. What it does and how it differs from traditional advertising, pay per click advertising, and social media marketing.
- How to Measure and Track SEO Performance – We’ll go over various free tools to measure and analyze SEO performance, including Google Search Console, Google Analytics, MOZ, and other tools and websites.
- SEO Management – To be effective, we must manage our SEO with a variety of tools, some providing by Google themselves, some from 3rd parties, and of course, managing your on site SEO with the powerful All in One SEO Pack, the most popular plugin used by beginners and professionals alike for WordPress SEO.
Intended Audience: Power Users / Developers
Speaker: Scott Saunders
With introduction of WordPress 5.0 and Gutenberg there have been several notable changes to the WordPress admin section. Some of which hinder the use of ACF. This presentation will show how a few minor modifications to the WordPress admin section make using both Gutenberg and ACF much easier.
Intended Audience: Power Users
Speaker: Sam England
I will be talking about the best ways to setup and execute your WooCommerce stores along with tips and tricks that I have used to monetize my own websites using this powerful shopping cart plugin.
Intended Audience: Power Users
Speaker: Jaz White
Do_action? Apply_filter? What the hook!?
Hooks play a powerful role in WordPress development, but they can be confusing when you’re just getting started.
Let’s delve into the differences between actions and filters and look at examples of how they are used in core, themes, and plugins.
This talk is geared towards WordPressers who know their way around theme files and may have created child themes or are itching to do more customizations with existing themes & plugins, but don’t know where to start.
We’ll get into the nitty gritty of actions and filters, taking a look at input, output, priority, and naming schemes. We’ll also discuss how to find and understand hooks in core, themes, and plugins.
I will give examples of custom hooks I have added to my own projects and explain the advantages of doing so. By the end, I would like every attendee to be empowered to create their own hook in their next project.
Intended Audience: Power Users
Speaker: Adam Sewell
There are so many security plugins available for WordPress now but what do they do? Do a site really need one? In this talk we will go over what several of the major plugins for WordPress, how they work and discuss if one is better than the other. From Sucuri, Wordfence, NinjaFirewall, etc. Brute force attempts, exploits, firewalls, and more.