Speaker: Tony Zeoli
Search Engine Optimization is a method of empowering search engines to better understand our websites, blog, and e-commerce stores. Ranking high in search helps your audience and customers find you, discover your services, purchase your products, or even just learn from your content. SEO is complex, but it’s not rocket science. Addressing the basic fundamentals is core to ensuring your WordPress site is optimized so Google, Bing, and other search engines can crawl and return information that provides the best possible answer to a search query.
In this three-hour WordPress SEO workshop, we’ll focus on these key areas:
- Understanding Search Engines
- Search Engine Optimization
- Analysis and Metrics
- Onsite, Back Links, and Technical SEO
- All in One SEO Pack demonstration
We will review how WordPress natively handles SEO for all post types, products, taxonomies, and media. And, we’ll work through how to improve WordPress SEO by utilizing tools like the freely available, All in One SEO Pack plugin, Google Search Console, and Ubersuggest to optimize your site. For this Beginner’s workshop we work with All in One SEO Pack, not only because it’s a great plugin, but also for its choice to provide free support in the WordPress.org forums. This is a critical distinction, because you’ll inevitably have questions and getting free support is incredibly helpful.
1st Hour
In this section, we will cover the following topics:
- Understanding Search Engines – We will review various types of search engines and go over the various ways Google returns our sites in search. It’s critical to understand how search engines work in order to effectively optimize for search.
- What is SEO? – We will discuss the key components of SEO. What it does and how it differs from traditional advertising, pay per click advertising, and social media marketing.
- How to Measure and Track SEO Performance – We’ll go over various free tools to measure and analyze SEO performance, including Google Search Console, Google Analytics, MOZ, and other tools and websites.
- SEO Management – To be effective, we must manage our SEO with a variety of tools, some providing by Google themselves, some from 3rd parties, and of course, managing your on site SEO with the powerful All in One SEO Pack, the most popular plugin used by beginners and professionals alike for WordPress SEO.