Speaker: Tony Zeoli
Search Engine Optimization is a method of empowering search engines to better understand our websites, blog, and e-commerce stores. Ranking high in search helps your audience and customers find you, discover your services, purchase your products, or even just learn from your content. SEO is complex, but it’s not rocket science. Addressing the basic fundamentals is core to ensuring your WordPress site is optimized so Google, Bing, and other search engines can crawl and return information that provides the best possible answer to a search query.
In this three-hour WordPress SEO workshop, we’ll focus on these key areas:
- Understanding Search Engines
- Search Engine Optimization
- Analysis and Metrics
- Onsite, Back Links, and Technical SEO
- All in One SEO Pack demonstration
We will review how WordPress natively handles SEO for all post types, products, taxonomies, and media. And, we’ll work through how to improve WordPress SEO by utilizing tools like the freely available, All in One SEO Pack plugin, Google Search Console, and Ubersuggest to optimize your site. For this Beginner’s workshop we work with All in One SEO Pack, not only because it’s a great plugin, but also for its choice to provide free support in the WordPress.org forums. This is a critical distinction, because you’ll inevitably have questions and getting free support is incredibly helpful.
3rd Hour
In this section, we’ll work through how to submit your sitemap to Google, Bing, and other search engines. We’ll show you how to set up the Autoptimize plugin and identify Critical Path CSS that should load above the fold to help speed things up. And, we’ll walk through setup of All in One SEO Pack for your onsite SEO and for social meta optimization, because some websites that act as both aggregators and search engines are going to pull content using OpenGraph for your pages and posts, and you want to make sure that content is optimized for those online spaces.