Speaker: Tony Zeoli
Search Engine Optimization is a method of empowering search engines to better understand our websites, blog, and e-commerce stores. Ranking high in search helps your audience and customers find you, discover your services, purchase your products, or even just learn from your content. SEO is complex, but it’s not rocket science. Addressing the basic fundamentals is core to ensuring your WordPress site is optimized so Google, Bing, and other search engines can crawl and return information that provides the best possible answer to a search query.
In this three-hour WordPress SEO workshop, we’ll focus on these key areas:
- Understanding Search Engines
- Search Engine Optimization
- Analysis and Metrics
- Onsite, Back Links, and Technical SEO
- All in One SEO Pack demonstration
We will review how WordPress natively handles SEO for all post types, products, taxonomies, and media. And, we’ll work through how to improve WordPress SEO by utilizing tools like the freely available, All in One SEO Pack plugin, Google Search Console, and Ubersuggest to optimize your site. For this Beginner’s workshop we work with All in One SEO Pack, not only because it’s a great plugin, but also for its choice to provide free support in the WordPress.org forums. This is a critical distinction, because you’ll inevitably have questions and getting free support is incredibly helpful.
2nd Hour
In this section, we will cover the following topics:
- On Site SEO – The most immediate aspect of your SEO, we’ll go over what your onsite SEO strategy should look like, what Google is looking for in terms of content, and what you should be doing on your site to drive organic search traffic.
- Technical SEO – Most beginner SEOs have little understanding of the technical aspects of SEO. Page Speed Optimization is a critical component of your overall SEO strategy. Fortunately, you don’t have to be a developer to implement page speed enhancements. We’ll go over the most immediate enhancements to speed up your site, like image optimization with plugins, and some more technical issues that are resolved by a commonly used plugin, Autoptimize.
- Backlinks – One of the most important metrics that helps Google identify your sites quality and reputation, we’ll talk about how to get back links to your site.